A Carefully Curated New Beginning
On a late-April afternoon, Olivia Jade sits in a hotel opposite Madison Square Park. Her outfit is simple—a white tank top paired with jeans—except for a striking choker featuring four glittering strands and a Victorian-style pendant at the center. Her face draws the focus: minimal makeup emphasizing her eyes, radiant skin enhanced with a warm, sun-kissed bronzer. It’s a thoughtfully curated look, especially fitting for someone launching a beauty brand where bronzer and highlighter are key products.
After building a substantial following as a content creator online, Olivia Jade, daughter of actress Lori Loughlin and fashion designer Mossimo Giannulli, is venturing into a new chapter—launching her own cosmetics line, O.piccola. The brand’s name, Italian for “little,” reflects her “personal beauty philosophy that a little goes a long way,” according to the press release. The phrase “a little bit,” which she frequently uses in her makeup tutorials—whether referring to bronzer or concealer—serves as a central theme.
Credits: Courtesy of o.piccola.
From Influencer to Beauty Founder
Jade isn’t positioning herself as a makeup expert. She describes her interest in cosmetics as natural and guided by tutorials on her YouTube channel, complemented by her father’s business acumen. Of course, her path hasn’t been without controversy; she’s faced public scrutiny and some missteps along the way. Fans may have noticed she’s been hinting at this launch for years, delayed by unforeseen challenges.
Jade, however, wants to be given a second chance. “I just really want people to know it's not a brand that I just wanted to slap my name on and do quick turnaround time and make some good cash,” she told. “I want people to know that it was a very long process of me trying to perfect a formula that's not on the market.”
Credits: O.piccola Campaign
Written By
Ava Miller explores Gen Z trends, digital fashion, and youth culture with fresh insights into style, identity, and online influence.
