Clear Fashion Scan Tool Tracks 27,000 Textile Products

Clear Fashion, a French app dedicated to sustainable fashion, has hit a significant milestone. Users can now scan more than 27,000 textile products in-store, immediately retrieving the official environmental impact score for each item.

This comes after the rollout of France’s Environmental Cost initiative, which assigns a numerical score to every garment based on its environmental footprint, from raw materials to recyclability, with lower scores indicating better environmental performance.

Often called the 'Yuka of fashion', Clear Fashion brings the familiar scanning concept from the food sector to clothing, helping shoppers make informed choices in real time.

Products and Brands Covered

Clear Fashion now indexes a wide range of products across mass-market, premium, and sustainable brands:

• Mass-market and high street: Kiabi, TEX (Carrefour), Tissaia (E.Leclerc), Okaïdi, Bonobo.
• Premium and designer: Courrèges, Paul Smith, Soeur, Sessùn, ba&sh.
• Outdoor and sustainable: Millet, Rossignol, Picture, 1083, Loom, Lagoped.

Access to scanning requires brands to calculate their impact via the official textile environmental labelling portal, with scores reflecting ecological footprint—higher numbers indicate greater environmental impact.

Collaboration With Public Authorities

Since 2018, Clear Fashion has worked with public authorities to define labelling methodologies, acting as an interpreter for consumers. The goal is to translate complex environmental data into simple, actionable information.

“Clear Fashion acts as a practical link between brands, consumers and public authorities.” —Press release

Beyond Ecology: Fashion Score

Some brands are complementing the official environmental score with a 'Fashion Score', ranging from 0 to 100, which also considers social production conditions, toxicity, and animal welfare.

“We are committed to transparency. Like the Nutri-Score in the food industry, the Fashion Score can become a simple benchmark to help consumers make more informed choices.” —Bertrand Swiderski, CSR director at Carrefour

Looking Ahead

The number of scannable products is expected to grow rapidly, especially by autumn 2026 when simplified calculation methods will make it easier for brands to participate. With over 400,000 users, Clear Fashion aims to shape consumer behavior and showcase its tool at events like the ChangeNOW summit.