
Pandora, the famous Danish jewellery brand, has launched its new online distribution centre in Mississauga, Ontario. This move has significant implications for the company in terms of improving its operations in the Canadian region and reducing its dependence on the United States. The new distribution centre would help the company serve the rapidly expanding Canadian market, where the company has seen more than 50 percent increase in revenue since 2019. The company has seen more than 1 billion in revenue in 2025 from the Canadian region. With over 20 percent of the sales coming from the online orders in the Canadian region, the new distribution centre would help the company serve the region from within the country itself instead of the United States.
This new centre would also help Pandora avoid tariffs in the US by making sure orders from Canada no longer go through US customs. The new centre, which operates under GXO Logistics, has the capacity to handle 12,500 orders daily and has the latest technology in the form of “pick-to-light” technology. According to Tania Brosseau, the vice president of Pandora in Canada, the new centre would help in improving the customer experience and would be helpful in the long term. Pandora currently has 96 stores in Canada and has over 1,400 employees. The retail stores in Canada operate from the company’s central distribution hub in Thailand.

Written By
Scarlett Hayes
Scarlett Hayes analyzes fashion business trends, brand strategy, and global retail insights shaping the industry’s future.



