As the brand celebrates 30 years of successful business, it has developed a retail strategy that is well-rounded with the brand’s own stores, online presence, and wholesale. The company has achieved a significant 64% of its revenue through its boutiques, 19% through its online store, and 17% through wholesale. The boutiques across the globe, from Paris to Shanghai, offer a lifestyle statement through the brand’s focus on craftsmanship, natural materials, and cultural heritage.
Today, the company is able to generate close to half of its revenues from international markets with almost 100 points of sales across eight countries. The balance between design and heritage is seen in each store as the brand strives to reach out to the locals.
The internationalization of Sessùn's business is gaining momentum in Europe, Asia, and Latin America. In Northern Europe, Sessùn has launched its own stores in Copenhagen and Amsterdam in 2025. The following year, 2026, a store will be opened in Rotterdam. In Belgium, there will be openings of new stores in Ghent, Knokke, and Uccle, besides Antwerp and Brussels. Italy will experience its first Sessùn boutique and a dedicated space within Rinascente the following year. In Luxembourg, a boutique will be opened due to a strategic partnership with Smets. In 2026, Sessùn will also have stores in Geneva and Lucerne, in Switzerland.
In Latin America, Sessùn has launched a space within Palacio department stores in Mexico City. In Asia, a 100 sqm Sessùn store has launched within Reel Shopping Centre in Shanghai. Three other stores are planned for 2026 in China, namely in Shenzhen and Hangzhou.
Written By
Scarlett Hayes
Scarlett Hayes analyzes fashion business trends, brand strategy, and global retail insights shaping the industry’s future.
