Old Navy is ramping up its fall denim campaign by featuring Cardi B as the face of its latest collection, part of the “It’s Old Navy” series that previously launched with Paris Hilton earlier this summer. The campaign aims to connect with a broader audience by pairing the rapper with a diverse lineup of influencers and models, including Quenlin Blackwell, Paloma Elsesser, Brooks Nader, Haley Baylee, and Wisdom Kaye. Each talent is tasked with reaching different consumer segments, emphasizing the brand’s strategy of combining image with distribution.
Cardi B shared her nostalgia for the brand, saying, “I grew up shopping at Old Navy. Buying Fourth of July outfits with my mom was a big part of my childhood. Old Navy has always been around—there’s always something cute, inclusive for your body type, and affordable!” Her authentic connection underscores the campaign’s message: great style and self-expression at accessible prices.
Zac Posen, Old Navy’s Chief Creative Officer, highlighted denim’s role in personal expression, stating, “Cardi B’s honesty and confidence make her the perfect ambassador. This campaign celebrates the spirit of American denim—bold silhouettes, bold personalities, and style that’s unmistakably her own—all at an incredible value.”
Old Navy Introduces the Arc Denim Fit
The collection introduces a new fit called the Arc, a mid-rise style with a curved leg and relaxed fit through the hips and thighs, representing a modern take on the classic barrel silhouette. It joins the fall lineup alongside favorites like the High-Rise Wide Leg, the Baggy Barrel, and the Low-Rise Baggy—another nod to ’90s fashion trends.
Sarah Holme, Old Navy’s head of design and product development, emphasized the brand’s commitment to inclusivity, saying, “We pride ourselves on creating something for everyone—different fits, styles, washes, and sizes. The Fall Denim collection blends trend-forward silhouettes with timeless basics. The Arc is our latest innovation, offering a modern twist on the barrel style that women will love.”
With Cardi B bringing her distinctive confidence and personality to the campaign, Old Navy is positioning its fall denim collection at the intersection of accessible fashion, personal expression, inclusivity, and nostalgic American style.
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Elizabeth Carter shares timeless style advice, wardrobe essentials, and luxury fashion insights for confident, modern dressing.
