Lspace Launches Afterglow Collection to Meet Year-Round Swimwear Demand

California-based swimwear brand Lspace is challenging the traditional fashion calendar by introducing its “Afterglow” collection in September. The late-summer launch reflects the brand’s view that consumers are increasingly shopping for swimwear and resortwear throughout the year rather than limiting purchases to the traditional summer season.

“Our customers are shopping swim and resortwear year-round,” explained Alissa Bristow, vice president of creative and design at Lspace. Rather than following a conventional seasonal calendar, the brand is focusing on customer behavior and the importance of fit. The Afterglow collection was designed specifically for the transition from summer into autumn, responding to demand that continues well beyond the peak swim season.

The launch follows Lspace’s introduction of “Everyday by Lspace” in August, an athleisure and essentials range created to connect with consumers outside the traditional swimwear season. Bristow explained that while Lspace has traditionally represented the idea of escaping, the new collection brings that same effortless energy into everyday dressing with pieces designed to transcend swim season.

Afterglow draws inspiration from tropical sunsets, incorporating citrus-inspired colors into the collection. Its design direction also reflects Lspace’s approach of developing collections roughly a year ahead of their launch while remaining responsive to evolving customer preferences.

Data-Driven Product Development and U.S. Expansion

Sales performance and customer behavior play an important role in Lspace’s product development. Existing styles provide data that helps guide new designs, including the Dame Top, an evolution of the brand’s popular Sunrise Shell Top. The Sunrise Shell Top became a bestseller and has sold more than 15,000 units since launching in 2024.

The Dame Top retains elements of the earlier design, including its monochromatic appearance and beaded hardware, while introducing a modern straight-across neckline. It is also designed to coordinate easily with existing bikini bottoms, allowing customers to integrate the new style into pieces they already own.

Lspace currently operates an e-commerce business, physical stores in Newport Beach and San Diego, and seasonal retail activations. Following a successful February pop-up in Miami Beach, which marked the brand’s first retail venture outside California, Lspace is exploring further expansion in key U.S. lifestyle markets.

The brand is considering opportunities across both owned retail and wholesale while maintaining a strong domestic focus. Although Lspace products are distributed in more than 65 countries and the company remains interested in international growth, Bristow said the immediate priority is reinforcing the brand’s presence in the United States while reaching both existing and new customers.