Supermodel Coco Rocha is set to debut her new fashion brand, Off/Duty by Coco Rocha, on QVC this autumn. The collection promises to blend “effortless sophistication, versatility, and comfort,” drawing inspiration from Rocha’s two-decade career in the fashion industry. The line will feature elevated fashion and accessories, including oversized sweaters, denim, statement outerwear, and tote bags—pieces Rocha personally relies on for her daily style.
Off/Duty is a recently-launched clothing line developed by Xcel Brands, known for its ability to create influencer-based fashion brands through social commerce and live commerce. As per Rocha, the mission of Off/Duty is to empower women and ensure that they feel elegant in whatever they wear, wherever they may go, whether they are on vacation, working, relaxing, or attending events. Rocha added, “Fashion for me has always meant confidence and self-expression. I wanted to create something with Off/Duty that made women feel elevated and stylish in every facet of their lives.”
The collection is based on Coco Rocha's own style and focuses on outfits and clothes that she herself likes wearing when she is off duty after fashion shows. Robert D'Loren, Xcel Brands' CEO, stated, “Coco Rocha has proven herself to be one of the biggest faces in fashion today. The Off/Duty collection embodies her fresh perspective and global reach, and features a luxury-influenced collection that remains accessible to our QVC customers.”
The partnership between Coco Rocha and Xcel Brands was first officially confirmed in June 2025. This new project opens a new page in the biography of the famous model and allows her style to become available to wider audiences.
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Sophia Rodriguez covers global runway trends, emerging designers, and sustainable fashion with expert insight and refined editorial storytelling.
